Brand Strategy
Innovation
Insights
Bruno lino
Resumé
brand strategy beliefs
Brands and products should translate and reinforce their basic deliverables
Categories must be developed through organic cultural brand values
Digital Communication Strategy is about fast understanding and response to context, by providing meaningful discussion topics and product solutions
Trends are the evolution of past and present contexts
Associates and senior leaders must have clear understanding of the management concepts used in strategies to promote productive discussions in all levels
Brand Expression must employ not only marketing and advertising techniques but also specialists´ contributions in fields such as arts, design, politics, mixology, etc.
WIX
PHOTOSHOP
95%
85%
portfolio
Business
Project
Concept
Innovation
ILLUSTRATOR
JAVASCRIPT
HTML & CSS
80%
85%
80%
Experience
2020
Yöne
Cultural Strategy Advisor
Temporary Professor - Undergraduate Courses
Advertising Planning, Consumer Behaviour, Media Planning
Federal University of Rio de Janeiro
2018-2019
Strategy and Data Insights Director
HavasPlus
2019
2020
McCann World Group
Head of Connections and Digital Culture Insights
2018
National Director of Business Intelligence
Artplan Brazil
2017
Independent
Brand Strategy and Insights
Helping PasseiDireto.com (global chegg.com) define a value proposition to back its shift in business model from penetration to signature.
2013-2016
The Coca-Cola Company
Human and Cultural Insights Manager
Brand Concepts that backed game changing innovation platforms, both in base business and in breakthrough projects.
2016
FutureBrand
Sr. Brand Strategy Consultant
Revamping love brands from the 80's and transforming traditionally analogical brands into digital ones.
2012
D!fferents Co-Creation Partners
Independent Consultant
Insights detection, concept and ideation for a shared value business models in emerging middle class neighborhoods.
2007-2011
Brazilian Ministry of Foreign Affairs
Scholarship on Vocational Diplomacy
Studies on international relations and the social and political reality of Latin America and Brazil.
The Coppead Graduate School of Business and ESSEC Business School, Paris.
2005-2007
McCann-Ericksonn
Insights and Analytics and off-line Media Planner
2003-2004
Master of Business Administration - Marketing and Consumer Behaviour
1998-2001
Advertising
The School of Communication at The Federal University of Rio de Janeiro
WORK
Throughout my career I had to face challenges that expressed the struggle big and small organizations had to carry on in shifting marketing environments in emerging countries.
From the development of new categories to the reinterpretation of products such as Coke or campaigns such as Coke's FIFA Word Cup, I have developed a set of experiences that can help any business endure in unknown and unmapped situations.
More recently, I could manage real time marketing strategy and execution for major players during crisis time with the help of new methodologies and professionals from backgrounds as diverse as statitistics and design.
Please take some time to know some thinking, projects and procedures I have developed myself or in partnership with major insights and innovation players.
Consumer Insights to transform businesses
Concepts
for Innovation
Brand
Strategy
Real Time
Marketing
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CONTACT
Find me on LinkedIn, ask for my portfolio or send me a message.
Tel: +55 21 99176-4402
