© 2023 by Robert Caro. Proudly created with Wix.com

Brand Strategy

Innovation

Insights

Bruno lino

CV Bruno Barreto Lino English May 2019.p
Templates PDF.pdf
Resumé

brand strategy beliefs

Projects

Brands and products should translate and reinforce their basic deliverables

Categories must be developed through organic cultural brand values

Projects

Digital Communication Strategy is about fast understanding and response to context, by providing meaningful discussion topics and product solutions

Projects

Trends are the evolution of past and present contexts

Projects

Associates and senior leaders must have clear understanding of the management concepts used in strategies to promote productive discussions in all levels

Projects

Brand Expression must employ not only marketing and advertising techniques but also specialists´ contributions in fields such as arts, design, politics, mixology, etc.

Projects

WIX

PHOTOSHOP

95%

85%

portfolio

Business
Project
Concept
Innovation
New categories and local culture
New categories and local culture
Creating a new category in the Brazilian beverage market.
Relevance in soaring context
Relevance in soaring context
The project that backed Coke's most recent communication shift.
Music and broadband transformations.
Music and broadband transformations.
Understanding the main transformations in music and inspirations on the role of sponsorship.
Rebranding Mupy
Rebranding Mupy
Inviting a Brazilian Love Brand from the 80's to play in the contemporary scenario.
Mostrar Mais
Ask for password

ILLUSTRATOR

80%

JAVASCRIPT

85%

HTML & CSS

80%

Experience

2007-2011

Brazilian Ministry of Foreign Affairs

Scholarship on Vocational Diplomacy

Studies on international relations and the social and political reality of Latin America and Brazil.

2005-2007

MCCANN-ERICKSON

Insights and Analytics and off-line Media Planner

​

2017

Bruno Lino

Brand Strategy and Insights
Helping PasseiDireto.com (global chegg.com) define a value proposition to back its shift in business model from penetration to signature.

2013-2016

The Coca-Cola Company

Human and Cultural Insights Manager

Brand Concepts that backed game changing innovation platforms, both in  base business and in breakthrough projects.

2016

FutureBrand

Sr. Brand Strategy Consultant

Revamping love brands from the 80's and transforming traditionally analogical brands into digital ones.

2012

Independent Consultant
Insights detection, concept and ideation for a shared value business models in emerging middle class neighborhoods.

D!fferents Co-Creation Partners

2003-2004

Master of Business Administration - Marketing and Consumer Behaviour

The Coppead Graduate School of Business and ESSEC Business School, Paris.

1998-2001

Advertising

The School of Communication at The Federal University of Rio de Janeiro

2018

​

National Director of Business Intelligence
 

Artplan Brazil
 
 
 
 
CONTACT

Find me on LinkedIn, ask for my portfolio or send me a message.

​

bblino@gmail.com

Tel: +55 21 99176-4402

  • White LinkedIn Icon

WORK

Throughout my  career I had to face challenges that expressed the struggle big and small organizations had to carry on in  shifting marketing environments in emerging countries.

​

From the development of new categories to the reinterpretation of products such as Coke or campaigns such as Coke's  FIFA Word Cup, I have developed a set of experiences that can help any business endure in unknown and unmapped situations.

​

Please take some time to know some thinking, projects and procedures I have developed myself or in partnership with major insights and innovation players.

Insights to transform businesses

Learn More

Concepts

for Innovation

Learn More

Brand

Strategy

Marketing

Execution

Learn More
 
  • BLOG

  • HOME

  • WORK

  • BRAND STRATEGY BELIEFS

  • PORTFOLIO

  • EXPERIENCE

  • CONTACT

  • More