Brand Strategy

Innovation

Insights

Bruno lino

Resumé

brand strategy beliefs

Brands and products should translate and reinforce their basic deliverables

Categories must be developed through organic cultural brand values

Digital Communication Strategy is about fast understanding and response to context, by providing meaningful discussion topics and product solutions

Trends are the evolution of past and present contexts

Associates and senior leaders must have clear understanding of the management concepts used in strategies to promote productive discussions in all levels

Brand Expression must employ not only marketing and advertising techniques but also specialists´ contributions in fields such as arts, design, politics, mixology, etc.

WIX

PHOTOSHOP

95%

85%

ILLUSTRATOR

JAVASCRIPT

HTML & CSS

80%

85%

80%

Experience

2020

Aurora3

Cultural Strategy Advisor

 

Temporary Professor - Undergraduate Courses

Advertising Planning, Consumer Behaviour, Media Planning

Federal University of Rio de Janeiro

2018-2019

Strategy and Data Insights Director
 

HavasPlus

2019

2018

National Director of Business Intelligence
 

Artplan Brazil

2017

Independent

Brand Strategy and Insights
Helping PasseiDireto.com (global chegg.com) define a value proposition to back its shift in business model from penetration to signature.

2013-2016

The Coca-Cola Company

Human and Cultural Insights Manager

Brand Concepts that backed game changing innovation platforms, both in  base business and in breakthrough projects.

2016

FutureBrand

Sr. Brand Strategy Consultant

Revamping love brands from the 80's and transforming traditionally analogical brands into digital ones.

2012

D!fferents Co-Creation Partners

Independent Consultant
Insights detection, concept and ideation for a shared value business models in emerging middle class neighborhoods.

2007-2011

Brazilian Ministry of Foreign Affairs

Scholarship on Vocational Diplomacy

Studies on international relations and the social and political reality of Latin America and Brazil.

The Coppead Graduate School of Business and ESSEC Business School, Paris.

2005-2007

MCCANN-ERICKSON

Insights and Analytics and off-line Media Planner

2003-2004

Master of Business Administration - Marketing and Consumer Behaviour

1998-2001

Advertising

The School of Communication at The Federal University of Rio de Janeiro
 
 
 

WORK

Throughout my  career I had to face challenges that expressed the struggle big and small organizations had to carry on in  shifting marketing environments in emerging countries.

From the development of new categories to the reinterpretation of products such as Coke or campaigns such as Coke's  FIFA Word Cup, I have developed a set of experiences that can help any business endure in unknown and unmapped situations.

More recently, I could manage real time marketing strategy and execution for major players during crisis time with the help of new methodologies and professionals from backgrounds as diverse as statitistics  and design.

Please take some time to know some thinking, projects and procedures I have developed myself or in partnership with major insights and innovation players.

Consumer Insights to transform businesses

Concepts

for Innovation

Brand

Strategy

Real Time

Marketing

 
 
CONTACT

Find me on LinkedIn, ask for my portfolio or send me a message.

bblino@gmail.com

Tel: +55 21 99176-4402

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