Brand Strategy

Innovation

Insights

Bruno lino

Resumé

brand strategy beliefs

Brands and products should translate and reinforce their basic deliverables

Categories must be developed through organic cultural brand values

Digital Communication Strategy is about fast understanding and response to context, by providing meaningful discussion topics and product solutions

Trends are the evolution of past and present contexts

Associates and senior leaders must have clear understanding of the management concepts used in strategies to promote productive discussions in all levels

Brand Expression must employ not only marketing and advertising techniques but also specialists´ contributions in fields such as arts, design, politics, mixology, etc.

WIX

PHOTOSHOP

ILLUSTRATOR

JAVASCRIPT

HTML & CSS

Experience

The Coppead Graduate School of Business and ESSEC Business School, Paris.
 
 
 

WORK

Throughout my  career I had to face challenges that expressed the struggle big and small organizations had to carry on in  shifting marketing environments in emerging countries.

From the development of new categories to the reinterpretation of products such as Coke or campaigns such as Coke's  FIFA Word Cup, I have developed a set of experiences that can help any business endure in unknown and unmapped situations.

More recently, I could manage real time marketing strategy and execution for major players during crisis time with the help of new methodologies and professionals from backgrounds as diverse as statitistics  and design.

Please take some time to know some thinking, projects and procedures I have developed myself or in partnership with major insights and innovation players.

Consumer Insights to transform businesses

Concepts

for Innovation

Brand

Strategy

Real Time

Marketing

 
 
CONTACT

Find me on LinkedIn, ask for my portfolio or send me a message.

bblino@gmail.com

Tel: +55 21 99176-4402

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