brand strategy beliefs
Brands and products should translate and reinforce their basic deliverables
Categories must be developed through organic cultural brand values
Digital Communication Strategy is about fast understanding and response to context, by providing meaningful discussion topics and product solutions
Trends are the evolution of past and present contexts
Associates and senior leaders must have clear understanding of the management concepts used in strategies to promote productive discussions in all levels
Brand Expression must employ not only marketing and advertising techniques but also specialists´ contributions in fields such as arts, design, politics, mixology, etc.
HTML & CSS
The Coppead Graduate School of Business and ESSEC Business School, Paris.
Throughout my career I had to face challenges that expressed the struggle big and small organizations had to carry on in shifting marketing environments in emerging countries.
From the development of new categories to the reinterpretation of products such as Coke or campaigns such as Coke's FIFA Word Cup, I have developed a set of experiences that can help any business endure in unknown and unmapped situations.
More recently, I could manage real time marketing strategy and execution for major players during crisis time with the help of new methodologies and professionals from backgrounds as diverse as statitistics and design.
Please take some time to know some thinking, projects and procedures I have developed myself or in partnership with major insights and innovation players.