top of page

Consolidated the concept of consumer insights (truth, need and tension) in the organization by promoting fairs, games, and training material.
Part of the team that created the 6 Marketing Beliefs to guide the marketing activities, by grouping marketing trends and finding the core transformational attitude required by each belief.

Designed forums for discussion of new insights and their impacts and put the brand and communication teams in contact with new suppliers and content producers.

bottom of page