Featured projects
Each project is analyzed according to the path from business to culture and creative. Assembled by four categories: Branding and Heritage Brands, E2E Technology, Cultural Conversations
01
From adjusting the path of Coca-Cola until making a Brazilian nostalgic suburban hit a nationwide contemporary success.
02
Innovation and new revenue streams
Adapting product, communication and international sustainability policies to global and regional realities. Building new categories from scratch out of local cultural values.
03
cultural conversations ans consumer journeys
Unveiling real cultural conversations and journeys to propose effective and proprietary communication, services and innovation.
04
context and real time reaction
Soaring context during FIFA Worldcup, major mining accident and organized boycott.
05
Analytics and market structure
Using new methods to track consumer engagement. Undrestanding how traditional media shapes social network conversations and how social networks can boost traditional media numbers.
06
Cultural analysis for architects and screenwriters
Applying human tension techniques to improve the creation of new districts and buildings. Supporting screenwriters in the creation of series and long lasting storylines.