How far could brands push diversity in a counter-cosmopolitan world?
It is happening. The reaction of socially excluded people to globalization is underway. And more, it did not happen by means of revolutions, riots, nor communism, but rather, by voting. Regardless of the discourse backing each event, Brexit, Trump and the election of an evangelist bishop in Rio, right after the Olympic fever, are rooted in unemployment, lack of opportunity and the exclusion of part of the population from mainstream economy. Exclusion was big enough to elect t