Blog | Bruno Barreto Lino

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6 de Fev de 2017
3 min

How far could brands push diversity in a counter-cosmopolitan world?

It is happening. The reaction of socially excluded people to globalization is underway. And more, it did not happen by means of revolutions, riots, nor communism, but rather, by voting. Regardless of the discourse backing each event, Brexit, Trump and the election of an evangelist bishop in Rio, right after the Olympic fever, are rooted in unemployment, lack of opportunity and the exclusion of part of the population from mainstream economy. Exclusion was big enough to elect t

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30 de Jan de 2017
2 min

Thoughts on the internet of things and at home consumption

The spread of the internet of things will impact not only retail, but also the relationship consumers have with products and services. A new commercial arena will appear, since the Just in Time concept, that had its terminal station in stores, will have a new terminal station, which is people ́s home. Considering only the domestic impact the internet of things might have in the near future, some matches between prompt delivery and product quality standards loom ahead. Cultura

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19 de Jan de 2017
2 min

Consumers are protagonists because technology allows them to. This behavior confronts industrial val

The fast moving consumer goods industry has been witnessing consumer ́s increasing protagonism. Away from a past of reduced, massive and inflexible communication and product supply, consumers are nowadays able to interfere in production, from video creation to new products and standards. New businesses and even individuals are leading the market in three service/product standards consumers can no longer afford to give up: horizontality in communications; clear product/service

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