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Bruno Lino
- 30 de Jan de 2017
- 2 min
Thoughts on the internet of things and at home consumption
The spread of the internet of things will impact not only retail, but also the relationship consumers have with products and services. A new commercial arena will appear, since the Just in Time concept, that had its terminal station in stores, will have a new terminal station, which is people ́s home. Considering only the domestic impact the internet of things might have in the near future, some matches between prompt delivery and product quality standards loom ahead. Cultura
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Bruno Lino
- 19 de Jan de 2017
- 2 min
Consumers are protagonists because technology allows them to. This behavior confronts industrial val
The fast moving consumer goods industry has been witnessing consumer ́s increasing protagonism. Away from a past of reduced, massive and inflexible communication and product supply, consumers are nowadays able to interfere in production, from video creation to new products and standards. New businesses and even individuals are leading the market in three service/product standards consumers can no longer afford to give up: horizontality in communications; clear product/service
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